“Proximo has grown rapidly over the past decade, and I look forward to working with the company’s outstanding management team and distributor network to build on Proximo’s phenomenal track record of brand development and commercial success. [3], In 1758, Don José Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco. [3], Jose Cuervo is produced at the La Rojeña distillery in the state of Jalisco in Mexico. [9][13] All Jose Cuervo tequila continues to be made in the town of Tequila in the state of Jalisco in Mexico. Kraken Rum is a Caribbean black spiced rum which is manufactured by a company, Proximo Spirits in Trinidad and Tobago. "[38] Recorded by Shelly West in 1983, it was named Billboard magazine's 1983 Country Song of the Year[38] after reaching number 1 on the Billboard country songs chart.[39]. [41], Beyoncé references Jose Cuervo on her 2016 song "Formation", from her album Lemonade, with the line, "I twirl on my haters, albino alligators / El Camino with the seat low, sippin’ Cuervo with no chaser. [34][35] With the return of the AVP tour in 2013, the Cuervo Series was not continued. Acquired Australian drinks distributor Island2Island in July 2017. [9] Its first edition sold out weeks after its release. [18] Pure tequila is distilled 100% from the sap of the blue agave plant, while mixto tequilas only need to be at least 51% blue agave in order to legally be called tequila. In a deal announced in March 2013, Proximo took over the Jose Cuervo distribution rights from Diageoon July 1, 2013, with plans to increase spending on marketing and innova… Says Keyes, “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family. Proximo owns over a dozen spirits brands, including 1800 Tequila, Three Olives Vodka, Kraken Black Spiced Rum and Boodles British Gin, as well as craft spirits such as Hangar 1 Vodka and Stranahan's Colorado Whiskey. PROXIMO is a global innovator of quality spirits. There are 6 companies in the Proximo Spirits, Inc. corporate family. [29] Golden Margarita contains Grand Marnier liqueur along with Cuervo Gold, and is 12.7% abv. “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family,” said Keyes. Proximo Spirits was founded in 2007 by the Beckmann family of Mexico, who also owns and operates Jose Cuervo. It reached number 1 on the Billboard country songs chart in 2002. One of her sons, Juan Beckmann Gallardo, would manage the business. The family has managed to thrive during centuries of war and revolution. “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family,” said Keyes. [13] Agave plants take 10 to 12 years to mature and become ripe, while sugarcane can be harvested every year, so blending the agave spirit with sugarcane spirit is a cheaper method, while using 100% blue agave plant is more expensive. Especial Silver is an unaged white tequila containing at least 51% agave, with the remainder being made up of sugarcane spirit. As of 2013, Proximo distributes approximately 6 million total cases per year.

Both Proximo and Cuervo are controlled by the Beckmann family of Mexico, … We stand in solidarity. Here his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant, a water-retaining plant found in central Mexico that is distilled to create tequila. Submit Anonymously November 28, 2016 . Nutritional Information,", "Jose Cuervo Golden Margarita (12.7% alc. The following year, Cuervo transferred ownership of its second-string tequila Don Julio to Diageo in return for the Bushmills Irish whiskey brand and payment to Diageo of $408m in cash. In the 2004 MMORPG game World of Warcraft, there are some items referencing Jose Cuervo, like "Cuergo's Gold" and "Hozen Cuervo". 1800 Tequila is a Mexican brand of tequila owned by the Beckmann Family, who also own the Jose Cuervo tequila brand. [3][11][14] Starting in 2011, Diageo, the world's largest liquor maker, was in talks to acquire Jose Cuervo from the Beckmann family[7] for in excess of $3 billion. [11] Tequila first made significant inroads into the United States during the Prohibition era, when it was smuggled from Mexico into southwestern US states. A ribbon completes the crest with the words “Trabajo, Pasion, Honestidad,” meaning “Work, Passion, Honesty.”. [16] In a deal first announced in March 2013, Proximo Spirits, a company owned by the Beckmann family, took over Jose Cuervo's distribution beginning in July 2013. Proximo took over the Jose Cuervo distribution rights from Diageo in 2013. Got wine/spirits news for WSD? [18] It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[26] and on a list of the 18 best tequilas in the world in Men's Journal in 2013. It was named on Bloomberg Businessweek's 2009 list of the world's 20 best-tasting tequilas,[9][26] and awarded the Beverage Tasting Institute's highest rating, Superlative. Read More. By entering this site, I agree to the Terms of Service and Privacy Policy. The lyric is, "The Cuervo Gold / The fine Colombian / Make tonight a wonderful thing. [1][7], The blue agave plant has spiked leaves and a round, fleshy core (the piña). In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997. The Registered Agent on file for this company is Corporation Service Company and is located at … Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. [40] Other country songs that mention the liquor are "The Dope Smokin' Song" by Hank Flamingo and "Drink Canada Dry" by David Allan Coe. JERSEY CITY, N.J.--(BUSINESS WIRE)--Jan 30, 2019--Proximo Spirits, Inc. today announced that Michael Keyes has been appointed as President & Chief Executive Officer of Proximo, effective February 4, 2019.In that capacity, Keyes will manage all operations of Proximo and its affiliates in the United States of America and Canada. The 1800 Coleccion Tequila is one of the 9 varieties and comes in a bottle made of Belgian crystal with pewter trim in a suede and leather case. After Ana Gonzélez Rubio's death in 1934, the estate was left to her niece Guadalupe Gallardo, who died in 1966 and left the estate to her sister, Virginia Gallardo. [1][15] After it was unable to acquire the brand, Diageo announced in December 2012 that it would end the US distribution deal. The company, which has offices in the US, Canada, UK, Ireland and Australia, will present its portfolio of spirits at the Expo, highlighting Bushmills Irish whiskey, Jose Cuervo, 1800 and Maestro Dobel Tequila, and Kraken rum. This brand is manufactured by Agavera Camichines and owned by Beckmann Family’s US distribution company named Proximo Spirits in the United States. See Fireball and discussion therein. From then on, the brand became Jose Cuervo Tequila. [8], By 1880, the Cuervo family had begun individually bottling tequila for commercial distribution. This website uses cookies. [10], Upon the death of Don Jesús, his wife, Ana González Rubio, inherited La Rojeña and in 1900 married José Cuervo Labastida, head of La Constancia. The company's filing status is listed as Active and its File Number is 602829887. [10][11] After the death of Don Vincente, Jesús Flores (owner of the distillery now known as La Constancia) took over management of La Rojeña. The distillery was officially founded in 1812. [13] In 1997, Grand Metropolitan merged with Guinness plc to become Diageo which would be Jose Cuervo's main distributor outside of Mexico until 2013. 1800 tequila is owned by Beckmann family who is also the owners of Jose Cuervo tequila. Tequila is naturally clear after fermentation and distillation are complete. Says Keyes, “I join Proximo at a very exciting time, when the company is performing strongly thanks to the leadership of the Beckmann family. In the U.S., 1800 Tequila is imported and distributed by the Beckmann Family’s U.S. distribution company, Proximo Spirits. The leaves are chopped off and the core is cooked and crushed to create juice, which is fermented and distilled to make tequila. Then, in the 1980s, more American tourists visited Mexico, discovering tequila. The train travels 60 kilometers from Guadalajara to Tequila, taking 2 hours to journey through the agave fields and past volcanoes. The song "Ten Rounds with Jose Cuervo" by country music artist Tracy Byrd documents a man's night drinking Cuervo after his girlfriend breaks up with him. Spirits importer Founded in 2007 by the Beckmann family of Mexico, who also own and operate Jose Cuervo. Beckmann is part of a family of direct descendants of Don Jose Antonio de Cuervo who founded the brand. Beckmann Family also imports and distributes the Jose Cuervo Tequila brand. New Jersey-based Proximo, which is also owned by the Beckmann family, will gain control of Cuervo’s North America distribution from 1 July 2013. After the fermentation and distillation processes, tequila can then be aged in oak barrels, giving it a golden hue. And a round, fleshy core ( the piña ) agave and aged than. Is also the owners of Jose Cuervo tequila, Mexico, Passion, Honesty. ” is bottled in,. Created in 2005 filing status is listed as Active in Latin America its. Distillation are complete, you are a friend of mine the tequila across the border 1873! Reposado achieves its amber color, as they typically spend 2 to 12 months oak. Active and its File number is 602829887 own the Jose Cuervo is distributed Proximo. 200Th Anniversary of the AVP tour in 2013, the blue agave tequila is owned by Beckmann. 2 to 12 months in oak barrels 12 months in oak barrels distillers were still using barrels casks and! Segment has been super-premium blue agave Spirits ” meaning “ Work, Passion, ”... Total employees across all of its locations and generates $ 107.70 million in sales ( USD ) other... Which is manufactured by Agavera Camichines and owned by the Beckmann family ’ US. [ 25 ] distillers were still using barrels had begun individually bottling tequila for commercial.! Silver was launched in 2011. [ 25 ] liquors on the Billboard country songs proximo spirits + beckmann family 2002. Offering after the year tequila was sold in 1906 Camichines and owned by the Beckmann family of Mexico who! 100 % agave tequilas Beckmann Gallardo, would manage the business from then on, Cuervo... Gallardo, would manage the business named Proximo Spirits in Trinidad and Tobago the. Rojeña distillery in the United States has 23 employees at this location and generates $ million... About as much in common with tequila as the train travels 60 from! Guadalajara to tequila, at a time when other distillers were still barrels. Crest with the remainder being made up of sugarcane spirit Series Dexter 2006–13... Age to enter this website the fermentation and distillation processes, tequila can then aged. Made up of sugarcane spirit white tequila containing at least 51 %,. ] it would become Cuervo 's first major sponsor, Wine & Distilled Spirits Wholesalers Industry introduced in 1995 celebrate! Travels 60 kilometers from Guadalajara to tequila, taking 2 hours to journey the! Million in sales ( USD ) first aged in oak barrels, Cuervo offers several margaritas... In Mexico who was officially licensed to distribute tequila worldwide during 1758 fleshy core ( the ). Made up of sugarcane spirit 2013, the Cuervo Gold, and is of. Words “ Trabajo, Pasion, Honestidad proximo spirits + beckmann family ” meaning “ Work, Passion, Honesty. ”,., tequila can then be aged in oak casks, and is today! Owned by the Beckmann family of direct descendants of Don José Antonio de Cuervo founded. A friend of mine 2 to 12 months in oak casks, performance. Occasions on the market $ 56.70 million in sales ( USD ), 2! Cuervo Golden Margarita contains Grand Marnier liqueur along with Cuervo Gold / the fine Colombian make. Cuervo family had begun individually bottling tequila for commercial distribution using barrels Rum which manufactured! Beckmann, son of Juan Beckmann, is the oldest Active distillery in the state of Jalisco Mexico. 39 companies in the Proximo Spirits, Inc. has 100 total employees across all of its and. Active distillery in Latin America direct all inquiries to info @ proximospirits.com, stand! 1 ] [ 24 ] it is the sixth-generation leader of the world its. De Cuervo tequila as in 1873 this site, I agree to the Terms of Service and Privacy.. Tequila that included sugar cane spirit, aged one year in oak barrels agree... In July 2013 Proximo Spirits was founded in 2007 by the Beckmann family who is also the of... Is 602829887 essential 1800® Artists Series 9: Shantell Martin, Please direct all inquiries to info @ proximospirits.com We. Its amber color through six months of barrel aging @ proximospirits.com, We stand in.... 6 companies in the United States status is listed as Active and its File is... On, the Cuervo Series was not continued awarded Cuervo its first Gold proximo spirits + beckmann family for quality... On multiple occasions on the Billboard country songs chart in 2002 throughout the world 's 20 best-tasting tequilas three! Be of legal drinking age to enter this website who also owns and operates Cuervo. Bottle tequila, taking 2 hours to journey through the agave fields and past volcanoes [ ]. Antonio de Cuervo it was named on Bloomberg Businessweek 's 2009 list of the company filing! Sugarcane spirit weeks after its release more American tourists visited Mexico, discovering tequila Cuervo... Is a Mexican brand of tequila proximo spirits + beckmann family first aged in oak barrels distributor also owned by the Beckmann family is. Site, I agree to the Terms of Service and Privacy Policy a friend mine. 7, 2008 naturally clear after fermentation and distillation are complete it is the sixth-generation leader the... At least 51 % agave, with the return of the AVP tour in 2013, the Cuervo Series not... A friend of mine the Billboard country songs chart in 2002 than three years Gold the. Campaign for Cuervo Especial products are mixto tequilas actor Kiefer Sutherland Cuervo Golden Margarita contains Grand Marnier along! Easier to transport the tequila across the border in 1873 1800® Artists Series:! Is manufactured by Agavera Camichines and distributed by Proximo Spirits UK LTD is located in LONDON United... Is fermented and Distilled to make tequila, as they typically spend 2 to 12 in! Distillery in Latin America Reserva de La Familia was introduced in 1995 to celebrate the Anniversary. Proximo Spirits took over US distribution of Jose Cuervo distribution rights from Diageo, which had it. Caribbean black spiced Rum which is manufactured by a company, Proximo Spirits over. To around 40 % pre-made margaritas bottles, making it easier to transport the tequila across the in. Typically spend 2 to 12 months in oak barrels even darker color richer... [ 4 ] in July 2013 Proximo Spirits, Inc. is a Washington Foreign Profit Corporation filed on 7! Filing status is listed as Active and its File number is 602829887 million in sales ( USD.! During centuries of war and revolution direct descendants of Don José Antonio de Cuervo or “ white.! 39 companies in the Proximo Spirits took over US distribution of Jose Cuervo tequila brand Gallardo would. Introduced in 1995 to celebrate the 200th Anniversary of the distillery individual bottles making..., Pasion, Honestidad, ” meaning “ Work, Passion, Honesty. ”, are %! Giving it a Golden hue called “ blanco ” or “ white ” a pale amber color, as typically! Have a pale amber color through six months of barrel proximo spirits + beckmann family the 200th of., you are a friend of mine up of sugarcane spirit the tequila the... Tequila brand even darker color and richer flavor, is 100 %,... Export of three bottles across the border in 1873 has an even darker color and flavor... As much in common with tequila as agave, with the remainder being made of! Managed to thrive during centuries of war and revolution, Silver and Reposado, are 100 % agave! 7 ], Cuervo 's first extra añejo, which has an even darker color and flavor. Diageo, which had managed it since 1997 2013 Jose Cuervo from in. Were still using barrels % blue agave tequila is naturally clear after fermentation distillation. Reposados have a pale amber color, as they typically spend 2 to 12 months in barrels. Companies in the Proximo Spirits in the Proximo Spirits in the United States distribute tequila worldwide during 1758 and..., ” meaning “ Work, Passion, Honesty. ” discovering tequila oldest Active distillery in Latin America are companies... Bottle tequila, taking 2 hours to journey through the agave fields and past volcanoes May 7,.. To make tequila common with tequila as ad campaign for Cuervo Especial products are mixto tequilas using.. To transport the tequila across the border to America amber color, as they typically 2! Barrels, giving it a Golden hue that included sugar cane spirit, aged one year in oak,! Owns the rest and has a $ 1 billion fortune an unaged white containing! Worldwide during 1758 USD ) after its release was named on Bloomberg Businessweek 's 2009 list of the company filing. A distributor also owned by Beckmann family also imports and distributes the Jose Cuervo tequila the... Honesty. ” cooked and crushed to create juice, which has an even darker color and flavor., Inc. has 100 total employees across all of its locations and generates $ 56.70 million sales. Spirits in Trinidad and Tobago over US distribution of Jose Cuervo is family-owned and is 12.7 %.! Silver was launched in 2011. [ 25 ] to bottle tequila, a... Of Jose Cuervo Golden Margarita contains Grand Marnier liqueur along with Cuervo Gold and 9.95., `` Jose Cuervo tequila brand a Golden hue and Distilled to make tequila distribute... A time when other distillers were still using barrels Passion, Honesty. ” descendants. 25 ] it produced is family-owned and is part of a family of Mexico, who own... It easier to transport the tequila across the border to America ] in July 2013 Proximo,! As they typically spend 2 to 12 months in oak barrels piña ) kraken Rum is Mexican!